Suzuki Queensland Rides Fun Wave Of Success

Suzuki Queensland Rides Fun Wave Of Success

Suzuki Queensland is further expanding its recently released  ‘For Fun’s Sake’  marketing drive, by linking the brand with the organisational body promoting surfing as a sport, a career and as an active lifestyle.

Suzuki’s support for Surfing Queensland will see Suzuki Jimny, Vitara and S-Cross vehicles used by staff to deliver a range of events and programs covering every aspect of the sport from board riding in all its forms to stand-up paddleboarding, across all age groups in Queensland.

Suzuki Queensland marketing manager, Jake Tobin pictured here with the chief executive of Surfing Queensland, Adam Yates, said: “Surfing is the most quintessential Queensland lifestyle sport and we’ve got a great role to play in driving its further success.”

“Australia has seen a massively talented parade of surfing superstars ride their way to international success in major events and world championships. Suzuki is keen to support the aspirations of those who want to reach the peak level of their sports as well as those who want to adopt a more kick-back approach.”

“Surfing Queensland has been around since 1964 and as the recognised administrative body for the sport, is a perfect fit for the fun, camaraderie, and value delivered by Suzuki cars on and off the sand.”

Surfing Queensland is structured around coaching, judging, events and creating qualification pathways to state, national and international events.

Encouraging more people to enjoy surfing and creating special programs for youngsters and females is a core part of its strategy across its 45 member clubs throughout Queensland.

And while board riding might be the focus in south-east Queensland, according to Mr Yates, commissioned research shows stand-up paddleboard riding is the fastest-growing sport in the southern hemisphere. It therefore expands the reach of surfing into regional areas of Queensland, as well as to northern locations, which lack a surf break.

Every year, Surfing Queensland’s learn-to-surf schools teach the sport’s skills to more than 80,000 students.

Australian beaches have been the training and victory grounds for world champion surfers including:

  • Stephanie Gilmore (2007-2010, 2012, 2014, 2018 and 2022)
  • Mick Fanning (2007, 2009 and 2013)
  • Joel Parkinson (2012)
  • Wayne ‘Rabbit’ Bartholomew (1978)
  • Peter Townend (1976)
  • Phyllis O’Donnell (1964)

Further information:

John Daffy
PR Manager
Suzuki Auto Co
Ph:  0403 180 178

Pictured from left to right: Brock Cooper and Shannon Hayes will be two of the up-and-coming surfers benefitting from Suzuki Queensland’s involvement with the sport.