Suzuki Queensland has launched the ultimate escape capsule bringing far greater levels of affordability to compact SUVs, as well as a clearer choice for people who want edgier styling and the right to personalise virtually everything about their car.
And that even includes the seating colours and configuration.
As the world's specialist in manufacturing innovative, value packed, compact vehicles, Suzuki's new Ignis enters the Queensland SUV segment at a price around 25 percent under its nearest SUV stablemate, the S-Cross.
It also adds yet another choice in Suzuki's range of compact passenger cars currently comprising Celerio, Swift and Baleno.
In doing so, Suzuki again turns its rear door on conventional thinking by:
- offering four and five seat versions of what virtually is the same car;
- breaking design conventions in interior and exterior styling;
- again putting colour at the forefront including two tone combinations and by
- stamping its brand DNA all over the segment with stunning fuel economy and compact car, technical expertise.
Fuel economy on the combined cycle ranges from a miserly 4.7 litres per 100km to 4.9 litres per 100km across the model range - that's virtually the same as the company's Celerio which is a repeated outright winner in the RACQ's annual analysis of the most economical car to own and maintain.
While Suzuki has used the nameplate before, the 2017 Ignis is built on a new high tech platform that also enables it to sit right in the middle of the brand's current compact line-up.
Its footprint is 6.6 percent larger than the Celerio and 6.2 percent less than Swift, but like the Baleno, it offers extraordinary rear seat legroom thanks to design innovation in the chassis and body.
The local version of the Ignis is powered by a new four cylinder, 1.2 litre Dualjet engine (drawing its name from having two fuel injectors per cylinder) that can be matched to either a five speed manual or a Constantly Variable Transmission.
The Ignis will be marketed in two levels of specification - GL being a high, rather than entry level for equipment and comfort features; and a GLX being the premium model.
The GL has the choice of both transmissions, the GLX comes with the CVT as standard fitment. The CVT has been tailored specifically for the Ignis with programming in the control module designed to deliver more powerful acceleration at low speeds and outstanding fuel efficiency at high speeds.
Breaking from convention, the Ignis has two versions of the rear seat - a traditional three people across the back variant in the GL, but the GLX is a two person layout and also features a slide function and different cushioning.
With the capacity to fold the rear seat in the GL, or fold and slide it in the GLX, the Ignis has a luggage area that can grow almost four-fold from 264 litres to 1,104 litres.
But it is the external design innovation and funkiness, a term being used more and more frequently to describe Suzuki's latest crop of compact cars, that will immediately grab attention.
"From its bold, flared guards to its cutting edge interior, the Ignis is something different, very different," said Suzuki Queensland's General Manager - Sales, Mr Stephen Craig.
"Ignis delivers a welcome escape from the dreary, from the sameness and from the conventional."
"It's a vehicle that lets you escape to the funk factor - one that will ignite the senses."
"While total sales of Micro, Light and Small car segments were down nationally and also down in Queensland in 2016, Suzuki as a compact car specialist has seen its gross sales in the state rise 2.9 percent over 2015," Mr Craig said.
"Suzuki is the world's most beloved manufacturer of value-packed compact cars and its strength in these segments is being seen across Queensland."
"Clearly, purchasers are becoming more discerning and more conscious of value, when they come to purchase a compact car."
"And, as Suzuki continues to introduce new models into these compact segments - like Baleno last year, the brand is further consolidating its position as the compact car innovator."
The Ignis arrives on the market at the exact same entry price as the Swift, and the Baleno - from $16,990 drive-away.
The GLX version of the Ignis which adds the CVT transmission, 16" alloy wheels, auto LED headlights with integrated LED daytime running lights, keyless push start system, automatic air conditioning and privacy rear glass as well as other features, is priced from $19,990 drive away.
The Ignis model line-up comes with a cheeky interior design as well packages which allow purchasers to customise the colour of the centre console and transmission surrounds; the grab handles on the door interiors; air vent surrounds; rear view mirror surrounds; fog light surrounds; grille trim; grille centre garnish; wheel decals; side stripes and C-pillar gill slits.
They can be colour-coordinated with three different seat trim colours which are offered in combination with different exterior colours including some two tone options.
Standard equipment includes a 7 inch infotainment touch screen giving access to radio channels, music, auxiliary inputs, USB and SD card access, Bluetooth, smartphone access for Apple CarPlay, Android Auto and MirrorLink, as well as navigation and a rear view camera.
Other driving amenities include cruise control, speed limiter, tinted windows, leather covered three spoke steering wheel with audio and cruise controls and hands-free phone control.
There's also a trip computer accessible from controls provided on the steering wheel. The computer gives information including instant and average fuel consumption, driving range to empty and average speed.
All Ignis models have dual front airbags, side air bags and curtain airbags.
For further information:
General Manager - Sales
Suzuki Auto Co.
Ph: (07) 3623 4900
Suzuki Auto Co.
Ph: (07) 3822 4466 or 0403 180 178